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File #: 15-16902    Version: 1 Name:
Type: Consent Item Status: Approved
File created: 11/15/2021 In control: City Council Business Meeting
On agenda: 12/13/2021 Final action: 12/13/2021
Title: Police Recruitment Advertising Services


Police Recruitment Advertising Services




A.                     Approve a contract with Kelso Communications for recruitment advertising services for an initial term of one year, and


B.                     Authorize the City Manager to renew the contract for up to two, one-year terms with possible price adjustments and to amend the contract consistent with the purpose for which the contract was approved.



Staff Resource(s):

Johnny Jennings, Police



§                     The Charlotte-Mecklenburg Police Department (CMPD) requires a professional recruitment advertising company to develop and implement a recruitment campaign. The company will manage all campaign services and provide a comprehensive plan to include media buying, creative development, and strategic advisement. 

§                     On June 30, 2021, the City issued a Request for Proposals (RFP); four responses were received.

§                     Kelso Communication best meets the City’s needs in terms of qualifications, experience, cost, and responsiveness to RFP requirements.

§                     Annual expenditures are estimated to be $200,000.


Charlotte Business INClusion

Kelso Communications is a City-certified SBE.

Per Charlotte Business INClusion Policy: Part C: Section 2.1(a) The City shall not establish Subcontracting Goals for Contracts where (a) there are no subcontracting opportunities identified for the Contract; or (b) there are no MWBEs or SBEs certified to perform the scopes of work that the City regards as realistic opportunities for subcontracting.


This contract meets the provisions of (a) - No subcontracting opportunities. 


Fiscal Note

Funding:  Police Operating Budget