Title
Police Recruitment Advertising Services
Action
Action:
A. Approve a contract with Kelso Communications for recruitment advertising services for an initial term of one year, and
B. Authorize the City Manager to renew the contract for up to two, one-year terms with possible price adjustments and to amend the contract consistent with the purpose for which the contract was approved.
Body
Staff Resource(s):
Johnny Jennings, Police
Explanation
§ The Charlotte-Mecklenburg Police Department (CMPD) requires a professional recruitment advertising company to develop and implement a recruitment campaign. The company will manage all campaign services and provide a comprehensive plan to include media buying, creative development, and strategic advisement.
§ On June 30, 2021, the City issued a Request for Proposals (RFP); four responses were received.
§ Kelso Communication best meets the City’s needs in terms of qualifications, experience, cost, and responsiveness to RFP requirements.
§ Annual expenditures are estimated to be $200,000.
Charlotte Business INClusion
Kelso Communications is a City-certified SBE.
Per Charlotte Business INClusion Policy: Part C: Section 2.1(a) The City shall not establish Subcontracting Goals for Contracts where (a) there are no subcontracting opportunities identified for the Contract; or (b) there are no MWBEs or SBEs certified to perform the scopes of work that the City regards as realistic opportunities for subcontracting.
This contract meets the provisions of (a) - No subcontracting opportunities.
Fiscal Note
Funding: Police Operating Budget