Title
CLT Host 2020 Economic Challenge Grants
Action
Action:
A. Accept a grant in the amount of $1,000,000 from CLT Host 2020, LLC, to assist with the development and execution of a comprehensive branding strategy utilizing the #MeetCharlotte brand and materials,
B. Accept a grant in the amount of $300,000 from CLT Host 2020, LLC, to reboot and grow the city’s small business ecosystem, and
C. Adopt a budget ordinance appropriating $1,300,000 from CLT Host 2020, LLC, to the Neighborhood Development Grants Fund.
Body
Staff Resource(s):
Tracy Dodson, City Manager’s Office
Jason Schneider, Corporate Communications and Marketing
Explanation
§ The #MeetCharlotte grant funds will assist with funding a strategic marketing campaign to share the #MeetCharlotte campaign with companies, executives, site selectors, and the commercial brokerage industry to drive new investment and job growth in the city.
§ The small business grant funds will assist with merging the Charlotte Business Resources and Charlotte Open for Business websites along with developing a strategy to reboot and rebuild the city’s small business ecosystem.
§ These funds will be used to procure professional services, advertising, and website development.
§ Staff will periodically report results of the grant to the CLT Host 2020 committee.
§ There are no matching funds required by the city.
Fiscal Note
Funding: Neighborhood Development Grants Fund
Attachments
Attachment(s)
Budget Ordinance