Title
Economic Development Strategic Plan
Action
Action:
Approve the Economic Development Strategic Plan Framework.
Body
Committee Chair:
James Mitchell, Economic Development
Staff Resource(s):
Tracy Dodson, City Manager’s Office
Explanation
§ The economic development landscape of the region is evolving and the City of Charlotte’s economic development focuses are being realigned to complement these changes.
§ The Economic Development Committee discussed the transformation in focus during their planning retreat on August 16, 2018.
§ On November 15, 2018, the Committee voted unanimously (Mitchell, Driggs, Mayfield, and Newton; Harlow was absent) to support the Economic Development Strategic Plan Framework.
§ The Economic Development Committee members support the City’s efforts to build great places, attract talent, create jobs, and advance Charlotte.
§ This new model is supported by four pillars:
- Creating Great Places - that attract great talent,
- New Startups - supporting startups and small businesses (MWSBE),
- Existing Businesses - retaining and growing existing businesses, and
- Prospective Businesses - closing new prospects and growing targeted categories.
§ Programs to support these pillars include:
- Market Intelligence Program - inspire and inform the focus areas,
- Stakeholder Relations Program - support the stakeholders we serve,
- Workforce Training and Development Program - develop and train 21st century talent,
- Marketing Communications Program - advance our story of our talent-driven economy, and
- Key Performance Indicators Program - be transparent and accountable in driving measurable results.
§ As part of this transition, the City is already taking a leading role in many regional development initiatives and is actively managing major new business prospects.
§ The Strategic Plan details will evolve over the coming months.
Attachments
Attachment(s)
Economic Development Program Overview