Title
Transit Advertising Contract Amendment
Action
Action:
Approve contract amendment #1 to extend the contract through December 31, 2018 for $600,000 with Luguire George Andrews for advertising and marketing services.
Body
Staff Resource(s):
John Lewis, CATS
Explanation
§ On May 29, 2012, City Council approved a five-year contract with Luguire George Andrews (LGA) for advertising and marketing services in the amount of $1,750,000.
§ This action will extend the contract through December 31, 2018 and increase the amount by up to $600,000.
§ The contract with LGA provides marketing and advertising services to help promote transit ridership and communicate critical information about CATS operations and services with riders and residents. These services include:
- Creative design
- Strategic development
- Campaign development and execution
- Radio, direct media, digital, print, electronic, media placement, etc.
§ LGA services are required to help promote use of transit service and keep the public informed on key developments with projects including:
- Blue Line Extension pre-launch, launch and initial revenue service,
- North Mecklenburg service and service adjustments during toll lane construction,
- Mobile Payment app Phase 1 and Phase 2 implementation,
- Rail and Rail Pedestrian safety campaigns, and
- Other new transit service, service adjustments, or initiatives.
§ This amendment will be covered within the existing budget and bring the total contract amount to $2,350,000.
Charlotte Business INClusion
The City negotiates subcontracting participation after the proposal selection process (Part C: Section 2.1(h) of the Charlotte Business INClusion Policy). Luquire George Andrews (LGA) has committed 10% ($60,000) of the total amendment amount to the following certified firm(s):
• Action Graphics (SBE,WBE) (Printing services)
• Allegra Marketing and Print (SBE) (Printing services)
• Fast Signs- S. Tryon (SBE) (Printing services)
Fiscal Note
Funding: CATS Operating Budget