Title
Marketing and Communication Services for Charlotte's Tree Canopy
Action
Action:
A. Approve contracts with the following companies for Landscape Marketing and Communication Services for an initial term of three years:
* Humanity Communications Collective Corporation (MBE),
* Kim Brattain Media (WBE, SBE),
* Saturday Brand Communications dba Saturday Creative (SBE),
* Yellow Duck Marketing, LLC (WBE, SBE), and
B. Authorize the City Manager to renew the contracts for up to two, one-year terms with possible price adjustments and to amend the contracts consistent with the purpose for which the contracts were approved.
Body
Staff Resource(s):
Phil Reiger, General Services
David Wolfe, General Services
Erin Oliverio, General Services
Explanation
* General Services Landscape Management Division will conduct tree canopy, tree maintenance, and pollinator educational campaigns to increase public awareness of the importance of trees, tree maintenance, and the city's Bee City USA status.
* These campaigns will fulfill an objective of the 2040 Comprehensive Plan to develop a comprehensive education and stewardship initiative to teach and equip residents to sustain Charlotte's natural systems and tree canopy.
* The campaigns will be designed to diversify community participation and to connect with the city's historically disadvantaged areas.
* On January 18, 2024, the city issued a Request for Proposals (RFP); 17 responses were received.
* The companies selected best meet the city's needs in terms of qualifications, experience, cost, and responsiveness to RFP requirements.
* At renewal, potential price adjustments may be considered based on legitimate and justified increases in the cost of doing business. The ability to consider price adjustments also allows the city to accept decreases, if warranted.
* Annual aggregate expenditures are estimated to be $200,000.
Charlotte Business INClusion
Contract goals were not established on this Contract as there were no ...
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