Title
#MeetCharlotte Marketing Services
Action
Action:
A. Authorize the City Manager to negotiate and execute contracts for brand expansion and marketing services for an initial term of one year with the following companies:
- Mythic,
- APCO Worldwide, and
B. Authorize the City Manager to renew the contracts for up to one, one-year term with possible price adjustments and to amend the contracts consistent with the purpose for which the contracts were approved.
Body
Staff Resource(s):
Tracy Dodson, City Manager’s Office
Frances West, Economic Development
Jason Schneider, Charlotte Communications and Marketing
Explanation
§ The CLT Host 2020, LLC (committee) was formed to support the execution of the Republican National Convention.
§ On January 25, 2021, City Council accepted a $1 million grant from the committee to build upon and expand the #MeetCharlotte brand and marketing materials created by the committee, bringing awareness to the city and the Charlotte region.
§ The city will partner with the Charlotte Regional Business Alliance and qualified companies to build well-developed and innovative marketing campaigns and strategies to leverage the #MeetCharlotte brand.
§ The services will be used to focus efforts in increasing awareness of Charlotte to keep the city and the region competitive for new economic development projects.
§ On February 26, 2021, the city issued a Request for Proposals (RFP); 11 responses were received.
§ The companies selected best meet the city’s needs in terms of qualifications, experience, cost, and responsiveness to RFP requirements.
§ Expenditures are estimated to be $1 million consistent with grant funding.
Charlotte Business INClusion
These are federally funded contracts and are exempt (Part A: Appendix 1.27 of the Charlotte Business INClusion Policy).
Fiscal Note
Funding: Neighborhood Development Grants Fund