Title
Police Recruitment Advertising Services
Action
Action:
A. Approve a contract with Kelso Communications (SBE) for recruitment advertising services for an initial term of three years, and
B. Authorize the City Manager to renew the contract for up to one, two-year term with possible price adjustments and to amend the contract consistent with the purpose for which the contract was approved.
Body
Staff Resource(s):
Johnny Jennings, Police
Kellie High-Foster, Police
Explanation
§ The Charlotte-Mecklenburg Police Department (CMPD) requires a professional recruitment advertising company to develop and implement a recruitment campaign.
§ The company will manage all campaign services and provide a comprehensive plan to include media buying, creative development, and strategic advisement.
§ On March 2, 2025, the city issued a Request for Proposals (RFP); 31 responses were received.
§ Kelso Communications best meets the city’s needs in terms of qualifications, experience, cost, and responsiveness to RFP requirements.
§ At renewal, potential price adjustments may be considered based on legitimate and justified increases in the cost of doing business. The ability to consider price adjustments also allows the city to accept decreases, if warranted.
§ Annual expenditures are estimated to be $500,000.
Charlotte Business INClusion
Kelso Communications is a city certified SBE and will self-count its participation of 100% of the total contract amount toward the contract goal.
Fiscal Note
Funding: Police Operating Budget