Title
Commuter-Based Transportation Marketing Program
Action
Action:
A. Authorize the City Manager to negotiate and execute a contract up to $250,000 with Luquire George Andrews to implement marketing and advertising campaigns for the Transportation Demand Management Program, and
B. Authorize the City Manager to amend the contract consistent with the City’s business needs and the purpose for which the contract was approved.
Body
Staff Resource(s):
Kim Taylor, CATS
Olaf Kinard, CATS
Explanation
§ CATS has received a Congestion Mitigation Air Quality (CMAQ) Grant from the Federal Transit Administration. CMAQ grants are awarded to support surface transportation projects and other related efforts that contribute to air quality improvements and provide congestion relief.
§ As a grant recipient, CATS will implement a Transportation Demand Management Program for the Charlotte area.
§ Transportation Demand Management consists of commuter-based programs designed to change people’s commuting behavior and reduce the use of single-occupant vehicles, which is a key source of ground level ozone.
§ The appropriation of $250,000 consists of the following:
- 80% ($200,000) Federal Transit Administration;
- 10% ($25,000) North Carolina Department of Transportation; and
- 10% ($25,000) local funds appropriated in CATS Community Investment Plan.
Disadvantaged Business Enterprise
Established DBE Goal: 3.0%
Committed DBE Goal: 3.00%
Luquire George Andrews met the established DBE subcontracting goal, and has committed 3.00% ($7,500) of the total contract amount to the following certified firm:
• Main Street Mobile Billboards (DBE, SBE, MBE) ($7,500) (mobile advertising)
Fiscal Note
Funding: CATS Community Investment Plan