Title
Youth Violence Prevention Communication Strategy and Social Norms Campaign Program Services
Action
Action:
A. Approve a contract for program services for the Youth Violence Prevention Communication Strategy and Social Norms Campaign with Creative Marketing Resources, Inc. (MBE) for a term of two years, and,
B. Authorize the City Manager to renew the contract for up to one, one-year term with possible price adjustments and to modify or amend the contract consistent with the purpose for which the contract was approved.
Body
Staff Resource(s):
Rebecca Hefner, Housing and Neighborhood Services
Raquishela Stewart, Housing and Neighborhood Services
Explanation
* A Youth Violence Prevention Communication Strategy and Social Norms Campaign (Program) is an evidence-based best practice that seeks to change the perceptions and behaviors that lead to an acceptance of youth violence, promote positive social norms, empower, train, and employ youth as credible messengers/ambassadors, and connect youth with community resources.
* On August 22, 2025, the city issued a Request for Proposals (RFP) seeking a qualified organization to design, develop and implement the Program; 18 responses were received.
* Creative Marketing Resources, Inc. best meets the city's needs in terms of qualifications, experience, cost, and responsiveness to RFP requirements, and was selected to oversee the comprehensive design, management and execution of the Program.
* Core program services include:
* Program development: Recruiting, hiring, and training credible young people to participate in the development of the Program including design of campaign materials and implementation, convening a youth advisory group including leveraging existing youth advisory groups, identifying community resources for youth and their families, and establishing a brand and website for the Program campaign.
* Communication strategy: Developing an overarching youth violence prevention communication strategy in...
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