Title
Police Recruitment Advertising Services
Action
Action:
A. Approve contract extension #3 to the contract with Kelso Communications (SBE) for recruitment advertising services for a term of one year, and
B. Authorize the City Manager to amend the contract consistent with the purpose for which the contract and this extension were approved.
Body
Staff Resource(s):
Johnny Jennings, Police
Sandra D’Elosua, Police
Explanation
§ The Charlotte-Mecklenburg Police Department (CMPD) requires a professional recruitment advertising company to develop and implement a recruitment campaign.
§ Kelso Communications currently assists with brand development, marketing, graphic design, website development, and other related services to implement CMPD’s recruitment campaign.
§ On December 12, 2021, City Council approved a contract with Kelso Communications. The contract is set to expire on January 14, 2025.
§ Between 2022 and 2023, CMPD saw a 31 percent increase in overall candidate applications and a 26 percent increase in sworn hires. CMPD would like to continue the work underway with the current vendor.
§ In addition to consulting services this extension includes increased ad campaigns and media volume.
§ A waiver of a competitive solicitation process for services may be granted on a limited basis when deemed appropriate and in the city’s best interest. A waiver has been approved for these services based on continuity of service.
§ The one-year extension is for an estimated amount of $350,000 and the new estimated value of the contract, including this extension, is $1,630,000.
Charlotte Business INClusion
Kelso Communications is a city SBE. Contract goals were not established for this Contract because the scope of work or goods required does not present viable subcontracting opportunities. Kelso Communications will be responsible for 100% of the work or goods, and there are no opportunities to include subcontractors. This assessment was confirmed by CBI and the respective department after reviewing the project’s scope and potential for division into subcontracting opportunities.
Fiscal Note
Funding: Police Operating Budget